Market Research

Market research provides the evidence base for private sector investment decisions, policy development, donor resource allocation, and the design of market-based development programmes. RMI provides market research, market systems analysis, and consumer insight services for bilateral donors, private sector clients, development finance institutions, NGOs, and government ministries.

Functioning markets are essential for sustainable development: they channel resources to where they are needed, create employment and income, and provide the goods and services that households and businesses require. Yet markets in the region are frequently distorted, poorly integrated, and inaccessible to the poor. Market research that generates reliable, disaggregated, and actionable data is a critical input to both private sector decision-making and development programme design.

RMI provides the following consulting services to regional bodies, UN agencies, donors, INGOs, NGOs, and government ministries:

• Consumer surveys and focus groups for product and service design
• Willingness-to-pay studies for market-based programmes
• Financial diary studies and financial behaviour research
• Market system diagnosis (DCED Standard)
• World Bank Enterprise Surveys
• Value chain analysis and market mapping
• SME performance and enterprise surveys
• Financial inclusion demand-side surveys (FinScope methodology)
• Supply chain assessments
• Customer satisfaction and NPS surveys
• Market systems programme evaluations (DCED Standard for Results Measurement)